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Authentic Business Relationships Authentic Deal-Making Authentic Leadership Authentic Negotiating

The Power of Feeling Worthy

Renee Reese is The Worthiness Queen. She helps leaders, entrepreneurs and professionals heal their relationship with money and success and finally experience the power of feeling worthy of their next-level dreams. She’s also a transformational writer, speaker, and teacher and an innovator in the personal development industry. 

In addition to all that, Renee is an attorney, certified success coach,  NLP practitioner, T.I.M.E. techniques practitioner and hypnotherapist. She speaks and teaches all around the world, focusing on mindset and personal development. She is a dynamic, in-demand speaker and audiences love her for her practical application and takeaways, transparency, and relatability. You can listen in to our full conversation here.

Childhood Joint Ventures

Growing up, Renee always wanted to write. Now, writing is a huge part of her platform and work (she has a book coming out soon)! She also had aspirations of being an actress, which didn’t materialize. Her speaking and teaching does put her on stage and in front of crowds frequently, however, which she enjoys.

The first deal Renee remembers was negotiating a sleep-over at a friend’s house. Her early strategy was to wait till her mom was in a great mood, and to then have her friend do the big ask, since her parents were less likely to say no to someone else! We might consider her a master of the strategic alliance, or even a joint venture!

As an adult, Renee now works with leaders, entrepreneurs, and more. She got started as an attorney, but found herself burnt out and exhausted early in that career, despite financial success. Unfortunately, she was noticing that a lot of technically successful people were lacking confidence, passion, and positive relationships with their money too. In her heart she knew: there has to be another way, because this can’t be all that success is.

If you’re healthy, with friends you love and money in the bank, but you’re lacking a sense of worthiness….none of it will feel good. All too often, high-performers go from one thing to the next, hitting goals yet feeling empty. Renee helps people create alignment so they can experience success both internally and externally.

As an entrepreneur myself, I know how powerful alignment and personal money relationships are!

Owning Your Worth

I know that owning your own worth is a huge part of successful negotiations. When you’re dealing with fear, scarcity, and lack — it’s almost impossible to create strong negotiations you can confidently bring to the table.

Renee has noticed that when people are struggling with worthiness, they often struggle to come to the table with clarity on their non-negotiables. It’s not about being aggressive, it’s about matter-of-factly knowing what you need, what you’re willing to compromise on, and what you plan to take away from a deal. When you’re not coming from a place of worthiness, you tend to feel a strong sense of urgency around forcing deals to go through. Why?

Because your sense of success and worth are tied to the outcome of every deal. When you KNOW you’re coming from a place of worthiness, you don’t have to feel that your own reputation, worth, ability, or success are tied up in the deal. You are empowered to hold firm to your own non-negotiables, and you know you can walk away if the deal isn’t a good fit for you.

This is easier said than done! Owning your value and knowing our worth are powerful….but often they are concepts we only understand intellectually. Living it is a whole different ball game. Renee shares that owning your own value starts with your relationship with yourself.

You have to know your own desires, know your own strengths, and know the outcomes you want. Renee literally tells herself: “Self, you can tell me anything.”

She knows her boundaries, she knows what she craves, and she defines herself on her terms. Rather than trying to escape and avoid feeling bad feelings, awkwardness, loneliness, or scarcity, we often try to run (and force things to happen). Instead, you can actually allow yourself to sit with yourself, feel those hard things, and know that you can trust yourself to listen to yourself, be with yourself, and show up for yourself.

Trust Building With Ourselves

In a romantic relationship, you expect to build trust slowly. The relationship with ourselves is the same. We have to start slowly, communicate openly, and demonstrate acceptance and care.

One way of building self-trust is to keep the promises you make to you. If you said you were going to make your bed every day….ask for the promotion…write the book….you can build trust by actually showing up and doing those things. Pay attention to the ways you show up for yourself, and also take note of the ways that you don’t show up. Actually listen to yourself: what’s happening when you don’t show up? Why won’t you keep your word to you? Be willing to listen, learn, and make changes as needed.

When it comes to achievement and growth, Renee says we can build trust in our ability to experience success as well.

She recommends writing down three things you’ve already succeeded in, and three things you’d like to succeed in. Just like you’ve succeeded before, your mind starts to see your new list as things that are possible as well. Whether we believe it or not, we are constantly creating in our own lives. The best way to tap into that power is to be intentional about creating the vision we actually desire.

We all carry subconscious beliefs about topics like money, achievement, power, and success. Everything in our world starts with belief.

Self-Belief and Deal-Making

If you walk into a negotiation with the belief that the other person at the table is better and smarter, or that they deserve more, of course you’ll be dissatisfied with the deal you make. You’ll sell yourself short, and make compromises.

When you believe in yourself as someone who is intelligent, deserving, and successful, you’ll show up at the table differently. 

I teach that being crystal clear on your objectives and outcomes is an essential part of deal making. What Renee is saying here is so true: if you come to the table with a lot of internal blocks and haven’t done core level work, it does impact your negotiating.

Self-worth also impacts the deals you’re willing to attempt to make. If you can’t get by your fundamental self-worth struggles, you deeply limit the rest of your life.

Building the Life You Deserve

Renee’s work centers on helping people overcome these internal struggles and limitations so they can truly experience alignment and success.

One of her favorite clients was experiencing some level of success, but also dealing with massive amounts of doubt and fear. People on the outside wouldn’t have known, based on how she showed up, but she was unhappy.

From her business structure to the way she was showing up….she knew she wasn’t owning her work or her worth. When Renee started working with her, she was going through a dry spell, which was a repeating pattern in her life.

She would hit new income goals, then go into a complete slump and have no money again. It was the feast or famine cycle, which many entrepreneurs are familiar with!

Renee used strategies and tools from her NLP training that helped the client go straight to the root of her money beliefs. Internalized beliefs about being secondary, not deserving, and less than had impacted this client since childhood, and when she understood what they were based on she was able to blast through them and experience transformation.

Clearing past beliefs opened up so many new doors for her, and it all started with the root. Renee’s clients find that clearing these blocks changes their lives and their businesses.

Externalization + Personal Value

I noted that our society sends us so many messages about what we need to have and how we need to look in order to be valuable or worthy. That deeply impacts our confidence and self-worth, which bleeds over into our businesses and deals.

Renee agreed, sharing that consumerism is a huge driving force for many of us. It fuels a more, More, MORE mentality that makes it impossible to understand the abundance that is available to us in the present moment. And the reality is….there is never going to be enough in the external world.

There will always be something new, something different, something bigger and better that tells us we aren’t enough. We cannot understand our own personal value and worthiness when we are constantly looking at external measurements for validation. 

When we are building our relationship with ourselves and our own self-trust, we have to be able to detach from external messaging and gain clarity about our own values and desires. That’s the only way to maintain an internal sense of value and confidence, regardless of external circumstances.

Another way of coming at this is to clarify our WHY. If we are pushing ourselves to achieve because we are measuring ourselves against what we “should” be doing, it’s not going to work. Growing for growth’s sake to fuel vanity isn’t going to serve you in the long run. Get real with yourself about what you truly desire, and why it matters to you. Those are the goals that matter – that’s what you need to pursue.

To hear more about Renee’s take on negotiations and worth, listen to the full episode here!

 

Corey Kupfer is an expert strategist, negotiator and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author and professional speaker who is passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast

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If you want to find out how deal-ready you are, take the Deal-Ready Assessment today!

 

Categories
Authentic Deal-Making Authentic Leadership Authentic Negotiating Deal-Driven Growth

Strategic Business Growth Leads to Deals

Lately you may have noticed that we’re having some guests on the podcast that are speaking about things you need to do in your company to prepare yourself for deal-related opportunities. This includes strategic business growth decisions like building teams and putting processes in place. It also includes building a company that’s less dependent upon you as the founder.

Strategic Business Growth Positioning

It is a myth that you need to be a huge company with huge resources and major capital to do deals. Why? Because deals are not only about financing. We’ve covered everything on the show! From joint ventures and strategic alliances, licensing deals, affiliate deals online, sponsorships and business partnerships. Everybody at any size can do a deal.

However, it does take some level of resources. In the very least, you need somebody with the time and focus and energy to get deals done. Are you in a position where you are working in your business as the founder, and you have to be there every single day? Is your presence required to make sure that the sausage is getting made, so to speak, or the products are going out? Or are you the one actually delivering the services to the clients? If so, then you don’t have the time to work on any kind of deal!

If you’re not doing those things and you haven’t built a team and you haven’t put systems in place, your ability to do deals successfully is extremely limited.

Scalable & Saleable

You’re probably familiar with the concept of scalable and saleable. You know that those principles ring true whether you’re ever going to sell your business or not. But even if you don’t plan to sell, why not be in a position where you can monetize at the end? Too people get to retirement and their business just sort of goes away.

No matter what your business is, ultimately there is a way to monetize it in some way that lasts beyond your ability to run it. But you have to be sure that it’s not solely dependent upon you, and that you build it in such a way that it has value beyond you.

When you build processes and systems and shift your mindset to build a team, that’s when you truly build a brand and something that has value beyond your own efforts.

So many experts and entrepreneurs have experience in doing that, which has allowed them to not only be in a better position to do that ultimate exit deal at the end, but also freed them up and made the company more valuable with increased profits while they were running it.

It also ensured they had the power to do deals during their operations, not just at the end when they were phasing themselves out.

Working On Your Business

The fundamental level of this is the concept of working on the business and not in it. People have to figure out what their highest and best use areas are. That means what it is that you are great at, and what you love doing.

And too many people stop there. But just because you love it and you’re good at doesn’t mean it is highly leveraged. It may not even make a big difference in your organization.

You have to assess whether it moves the needle. If you’re not doing stuff at that level, then that’s your first problem.

Second of all, build a team. I’ve built this phenomenal team. They do a lot of the work in the areas that they’re more talented in than me, or that are not in my highest and best use areas. It’s their highest and best use areas, though, and that allows me to leverage the high level things that I do.

I’ve had entrepreneurs tell me that they can’t do that because they haven’t got the right people. Usually they say things like, “I’m kind of a perfectionist”, or “ I don’t think anybody’s going to do it as good as I do”. Well, those are problems. Both the perfectionist thing, and also the lack of trust in other people. Ultimately you can find the right people out there, but some of that is a mindset thing. When you believe they aren’t there, and that no one could ever do the job right, you’ll always have a reason to turn potential candidates away. Or a reason to critique and run off the people you do have.

Trust Me – 80% Works for Strategic Business Growth
So here’s something to keep in mind. Some people do it differently than you. And it doesn’t seem like it is as good, but you know what, maybe it is as good, sometimes even better. If they can do it 80% as good as you, let them do it. Even if that means you come in at the end and tweak that final 20%, you’ve saved a significant amount of time and started the process of training someone who will get better and better at understanding what 100% looks like.

When you’re in a position to have a successful business that’s grown organically and that scales in a way that’s not dependent upon you, you get to have a better lifestyle. You’re not working 20 hours a day, you’re not under extreme stress all the time, and you’re bringing in expertise and surrounding yourself with people who are better at certain things. If you have systemized things so that you’re acting in your highest and best use areas, you’re now leveraging what you’re best at. That means that you’re going to be producing more revenue. And then you start to build this team. They are either producing revenue, or helping get the work done. Not only are you going to have more time, but you’ll also be more successful.

And then of course that increases your enterprise value and valuation on the back end.

In your business, that can look like whatever makes the most sense for you. There is no one right way to scale or grow, or to run day to day operations. And you certainly shouldn’t feel obligated to grow past the point that you want your business to be at. What’s important is that you have clarity about what you’re seeking in your business.

I’m speaking from experience here and saying that it starts with us. It starts with addressing our own limiting beliefs and our own willingness to be open to learning and growth. All of that mindset work is stuff that we need to learn as entrepreneurs. This is especially true if we want to continue to develop in a way that will allow our businesses to scale.

Grow Your Mindset

Over on my website I have a whole list of mentors and leaders in the mindset and development space. Want to be able to grow more and experience more deal driven growth? It’s vital that you get your business running in such a way that it’s organically successful. That makes it less dependent upon you. That starts with a mindset shift and a willingness to do the personal growth work to make that shift. And that feeds back into your ability to continue to scale, build your team, and put new processes in place. Those components are key when you get to that next level.

What I am committed to is not only deals and growth, but really entrepreneurial freedom. I think you’ll see that in some of the stuff we’re doing with our upcoming Entrepreneurial Freedom course. If you have any questions about that, definitely reach out. At the end of the day, I love working with entrepreneurs. I love helping people achieve their dreams and visions. It can be some tough work, but it’s always easier when you have guidance and support.

Listen in to the full episode here!

Corey Kupfer is an expert strategist, negotiator and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author and professional speaker who is passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.

If you want to find out how deal-ready you are, take the Deal- Ready Assessment today!

Categories
Authentic Business Relationships Authentic Deal-Making Authentic Leadership Deal-Driven Growth

Stand Out, Get Noticed, and Make Better Deals

Jesse Cole is the owner of Savannah Bananas, founder of Fans First Entertainment, author of Find Your Yellow Tux, and a keynote speaker. He’s a huge believer in helping businesses stand out, as he uses the power of being different as a way to gain leverage and make deals!

Using Experience to Stand Out (and Sell Out Stadiums)

In lower level baseball, it’s not unusual to see empty seats in the stands…unless you’re at a home game for the Savannah Bananas. As a college summer team, they have reason to NOT sell out. However, Jesse is known for having a team that sells out constantly. They do deals, create promotions, and find ways to stand out, get seen, and sell tickets all the time!

In fact, they’ve sold out every single game for the last two seasons, and have thousands of fans on their waiting list.

He shares that they built a brand that has transcended past Savannah, having received global attention. People are tuning into their games, and eagerly watching what they do. Jesse sees it as a crazy brand story connected to building something with a very clear purpose. His vision was to change the game of baseball, and to do it by putting fans first and entertaining always.

Goal: To give fans the most fun they have ever had at a baseball game.

This includes a professional high fiver, a role that Jesse held auditions for (hear more about that on the full episode)! It also points to how necessary it is to invest in experience. It’s not “just” a baseball game; it’s a full blown experience, from beginning to end.

A GM with $268 in the Bank

Jesse’s first General Manager position in baseball had a salary of $27,000, and placed him as the GM of the worst team in the league. He got the offer with no experience, because no one else wanted the position. Since he was an unpaid intern at the time, what did he have to lose? So, he went for it.

His first week in, he realized there were three full time employees…and $268 in the team’s bank account. For the first three months on the job, he wasn’t able to pay himself.

But he saw potential, and he made a deal:

If he could hit a ridiculously high revenue and fan goal, he wanted a $2,500 bonus. He got a joking “yes”, and proceeded to double revenue and triple the fan base. How? Well, he shares that they started being dramatically different. They focused on the fun, and the entertainment aspects of the game. They had dancing players, and grandma beauty pageants.

The next year, the owner came to his office to say that He’d never seen anything like it. Jesse attributed it to being empowered to making changes and doing whatever he thought needed to be done. He believed in the power of standing out and getting noticed, and he leveraged that power to transform his team.

The Power of Ownership

Jesse believes that being empowered to make decisions, make deals, and even name his own salary is what equipped him to be successful. Today, he feels that giving people ownership is the most powerful way to increase success.

Big questions he asks himself in terms of creating sustainable growth:

How do I empower others to make their own deals?

How do I give opportunity to all my employees?

One way he practices empowerment is by profit sharing with his employees. It’s a way of giving everyone ownership within the organization, which uplevels their personal investment and agency.

He also believes in his dreams and goals, and he demonstrates what it is to be ALL IN.

In fact, when the Savannah Bananas were getting started, they ran out of money early on. Jesse and his wife made the choice to fund the team by selling their own house; they believed so firmly in their ability to succeed that they literally put in everything they had.

They also brokered deals on many fronts. From their stadium lease, to an expensive expansion deal, they looked for ways to build their audience, engage with their community, and create a foundation for success.

One important aspect of these deals was to consider their community impact. Short term dollars could not override long term community concerns and needs. Using the concept of Fans First, Entertainment Always, Jesse ensured that every deal made had a positive impact on their fans. It’s a core part of what they do, and he stands by it 100%.

The promise you make to your people and your fans with your brand is vital.

Jesse understands that fans don’t want ads – so their stadium doesn’t have them. They gave up hundreds of thousands of dollars and potential income in order to stand behind their mission – Fans First. Their tickets are all inclusive, because fans aren’t served by being nickel and dimed every time they come to a game.

It’s a philosophy of caring for customers that goes far beyond lip service, and it impacts every deal that Jesse makes with his entertainment company and ball team.

Lessons on Pivoting

Jesse shares that when they tried to do what everyone else was doing, they got the results everyone else got. Now, he believes in doing the exact opposite.

At their start, the team didn’t have many resources. There was no massive budget for marketing. So instead of having a marketing plan and throwing dollars into ad spend, they looked for ways to garner attention.

To this day, Jesse encourages people to stop creating “marketing” plans, and start creating “attention” plans. Think about what a reporter would find compelling. Think about your fans most desire. Create experiences. Experiment to see what works, what draws your audience, and what gets people attention.

To tie in baseball metaphor: the player with the most hits in MLB history is also the player who had the most at bats.

If you’re a business that is constantly “planning” and never actually swings…you don’t have enough at bats to achieve extraordinary success.

Identify your core vision, then find ways to take action. Have a brainstorming session with your team, but then go out and DO something about. How many experiments can you do this week? This month? This year?

How can you release the need for everything to be perfected and polished, and instead choose to fail forward fast?

Jesse brings so much energy to this interview, and he dives deep on culture and growth as well! Listen to the full episode to learn more!

Corey Kupfer is an expert strategist, negotiator and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author and professional speaker who is passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.

If you want to find out how deal-ready you are, take the Deal- Ready Assessment today!