Authenticity in Business Deals with Dov Baron

accelerate growth authenticity business deals dov baron remaster episode May 20, 2024
Authenticity in Business Deals with Dov Baron

DealQuest community, this week I’m bringing you another episode from our episode remaster project, and this week we’re revisiting one of my favorite episodes with guest Dov Baron.

Dov is a highly respected leadership expert, speaker, and consultant with a finger on the pulse of the evolving world of next-gen leadership. With a background in psychology and a deep understanding of human behavior, Dov has been helping leaders and organizations develop a culture of authenticity and purpose-driven growth for over 35 years. So, clearly, there are few better people than Dov to discuss self-knowledge, personal growth, and transformation.



Authenticity is a powerful force in business deals, as it allows for genuine connections and trust to be built between parties. When both sides of a deal approach negotiations with authenticity, it creates an environment of transparency and honesty, leading to more successful and mutually beneficial outcomes.

Authenticity in business deals also fosters a sense of integrity, as both parties are committed to honoring their values and principles throughout the negotiation process. This can lead to stronger and more sustainable business relationships, as trust is established and maintained through authenticity.

For Dov, he believes that authenticity is about depth and reciprocal vulnerability in relationships. He also emphasizes the need for deals to be driven by the right reasons, such as a genuine desire for growth and value creation, rather than external pressures or ego-based motivations. Dov encourages entrepreneurs to question their beliefs and make empowering choices that align with their true values and integrity.



There is great need to have a clear understanding of what drives you in negotiations and deals. Dov shares examples of individuals who are driven by a "winner hero complex" and are solely focused on winning at any cost. Dov contrasts this with his own approach, stating that he always aims to serve the soul of both sides of a negotiation.

Dov's perspective highlights the significance of understanding one's motivations and intentions in deals. He encourages individuals to consider what is beyond the financial aspect of a deal and to focus on creating outcomes that enrich and empower all parties involved. This approach aligns with the concept of win-win-win, where all parties benefit and feel a sense of purpose and fulfillment from the deal.



Simply put, the “why” question challenges entrepreneurs to start with understanding the why behind one's actions and decisions – especially when in making deals. Dov suggests that going deeper into the why, rather than staying at a surface level, is essential for uncovering one's soul's purpose, even when in the context of dealmaking.

It’s important to know, there is intensity and depth of the work involved in discovering one's purpose, emphasizing that it is not for those who are merely interested, but for those who are fully committed and willing to let go of a part of themselves. After all, all beliefs can be challenged, and Dov encourages entrepreneurs to question their beliefs and consider any and all alternative perspectives.

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For my full discussion with Dov Baron, and more on this topic and topics not featured on this blog post:
Listen to the Full DealQuest Podcast Episode Here

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Corey Kupfer is an expert strategist, negotiator, and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker. He is deeply passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.
Get deal-ready with the DealQuest Podcast with Corey Kupfer, where like-minded entrepreneurs and business leaders converge, share insights and challenges, and success stories. Equip yourself with the tools, resources, and support necessary to navigate the complex yet rewarding world of dealmaking. Dive into the world of deal-driven growth today!

Corey Kupfer is an expert strategist, deal-maker, and business consultant with more than 35 years of professional negotiating experience as a successful entrepreneur and attorney.


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