Finding Funding Sources for Your Business

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One of the major challenges many entrepreneurs and new business owners face is in finding the needed funding to invest in their business and help it grow. Not everyone qualifies for a bank loan, but finding alternative sources of financing can be a challenge, especially if you don’t know where to look.

That’s where Kedma Ough comes in. Kedma is a “small business superhero”, author, fifth-generation entrepreneur, and an expert in helping small business leaders and entrepreneurs locate funding for their businesses. Kedma has helped more than ten thousand such business leaders deal with the challenges of entrepreneurship, and she specializes in connecting them with creative funding solutions tailored to their needs and situations.

On this episode of Fueling Deals, Kedma discusses how she first got involved in her work after a divorce and a bankruptcy left her struggling to find funding for her own entrepreneurial endeavor, and she shares the kinds of innovative funding solutions she helps her clients pursue. I know that Kedma’s words of wisdom will be immensely helpful for your business.

The Catch-22 of Getting Credit When You Have None

As a fifth-generation entrepreneur, it was no surprise when Kedma decided she wanted to start a business of her own. The challenge came when she needed to raise start-up funding for her bed and breakfast spa idea. Without current employment or credit to lean on, the bank unsurprisingly denied her request. However, Kedma’s tenacity was a tremendous asset, and she learned how to work around her limitations.

Today, Kedma works as a “small business superhero”, to help other entrepreneurs access critically needed funding through highly targeted sources. The seemingly inescapable trap of needing to have money to get money is one that Kedma is very experienced in helping her clients navigate. Her Target Funding methods help entrepreneurs find multiple funding sources that are tailor-made for their businesses.

Target Funding

As an example, during our conversation Kedma shared the story of a recent, highly targeted funding source looking for new, African American-owned for-profit legalized marijuana businesses in Portland, Oregon. This kind of very specific targeting means that there is reduced competition and businesses that apply have a high chance of being approved. The specific “variables” that make your business unique are also the ones that can help you access business funding from surprising sources, if you know where to look.

One type of funding Kedma touched on specifically during our conversation is called a “forgivable loan.” In this situation, a qualifying business can take out a loan and, should they meet the specific stipulations outlined in the loan agreement, the debt will be forgiven at the end of a specified period of time. Kedma gave the example of a $25,000 loan for a daycare, requiring the daycare to hire and employ five daycare attendants for a minimum of six months. By fulfilling the criteria, the loan would functionally turn into a grant with no repayment requirement.

These remarkable and innovative funding solutions are exactly the kind of superhero work Kedma does for her clients. If you’d like to learn more about Kedma Ough, please visit To learn more about her book, Target Funding, and the remarkable resources it contains, visit For more informative episodes of the Fueling Deals podcast like this one, please visit us at

Corey Kupfer is an expert strategist, negotiator and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author and professional speaker who is passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.

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Corey Kupfer is an expert strategist, deal-maker, and business consultant with more than 35 years of professional negotiating experience as a successful entrepreneur and attorney.


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