The Power of Communication in Building Trust and Authentic Relationships In Business with Brian Sparkes

business coaching communication community startup Aug 09, 2023
The Power of Communication in Building Trust and Authentic Relationships In Business with Brian Sparkes

Effective communication and relationships are essential for business success. Brian Sparkes, an Executive Communication Coach and Head of Communications for Bay Angels understands the significance of communication and community. With vast experience supporting corporate leaders, startups, and HR departments worldwide, Brian excels in preparing clients for important conversations, refining their messaging, and enhancing delivery skills. He is also actively involved in the higher education sector, making him a well-rounded expert in the field.

His passion extends beyond individual communication, focusing on building vibrant communities and matching startups with the vital resources, funding, and education they need to launch, scale, and thrive. A certified ACC and ICF executive coach, Brian specializes in emotional intelligence, sales, leadership, team building, and communication.



As someone who focuses heavily on the importance of communication and building strong foundations, Brian shares with us the keys to building not only strong communities but strong businesses. 

  1. Shared Vision: Having a shared vision is essential for building a strong community, whether it's a group of startup founders or executives within a company. A shared vision provides a common understanding and direction, allowing individuals to align their goals and efforts toward a common purpose. Effective communication of this vision is crucial for leaders, as it inspires and engages others. A clear vision creates a sense of purpose and motivates community members to work together towards a common goal.

  2. Shared Values: Shared values are crucial for building strong communities. While diverse perspectives are valuable, having a set of core values that overlap and resonate with community members establishes unity. Values like trust, integrity, respect, and inclusivity form the foundation of a community. When individuals share these values, deeper connections are formed, trust is fostered, and collaboration becomes more effective. Shared values create a sense of belonging and a strong bond among community members.

  3. Collective Commitment: Collective commitment is vital for successful communities. Each member must contribute to the group's success and growth by being reliable, supportive, and accountable. This involves active participation, sharing expertise and resources, and honoring commitments. When community members can rely on each other, trust is strengthened, fostering collaboration and deal-making opportunities.




The role of effective communication in relationship building and community development. Brian stresses the need to move beyond the resume-style conversations often associated with networking. Instead, he encouraged a more authentic approach that focuses on connecting with people on a personal level. Effective communication involves resonating with others, expressing empathy, and showing genuine interest in their stories and experiences. It's about being present, listening actively, and making people feel valued and heard.

Brian’s role with the Bay Angels focuses on bringing diverse communities together effectively. The principles he applies in his role with Bay Angels are also applicable to coaching C-suite executives in cultivating their own communities. By bridging the gap between angel investors, startups, and service providers, he aims to create a cohesive ecosystem. Developing a strong culture and community within an organization is essential for recruiting and retaining top talent. Effective communication plays a vital role in building such communities and fostering a sense of belonging and engagement.

You can catch Brian every Thursday on LinkedIn Live hosting the Presentation Gym with Heroic Voice Academy, an initiative dedicated to helping companies perfect their pitch decks. Brian has also recently launched his own podcast, Silicon Valley Impact, where he converses with global leaders and startups who are leaving a lasting impression on the world. 

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For my full discussion with Brian Sparkes, and more on this topic and others discussed:
Listen to the Full DealQuest Podcast Episode Here

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Corey Kupfer is an expert strategist, negotiator, and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker. He is deeply passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.

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Corey Kupfer is an expert strategist, deal-maker, and business consultant with more than 35 years of professional negotiating experience as a successful entrepreneur and attorney.


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